An amazing book to have on hand for instant advertising inspiration!

This book covers the past on advertising, why ideas are good, how they’re created, and has a vast amount of questions you can work through to create your own adverts. I have this on my lounge table, it’s good to flick through and guests like it too. What it doesn’t really cover is the new age of advertising as in social networking and complex new technology campaigns. No book can cover the future though, so that’s not a criticism. A great book, well worth the cash!

Creative Advertising, New Edition